Sitemap - 2022 - The SaaS Baton
Don’t make revenue the enemy 🙀🧛♂️
On freemium: "sell order, give away chaos" 🧹⛈
Founder-led (and limited) sales 🤸♀️🏁🚩
Dropping reference checks (and biases) ❌🧐
Hidden signals of discount asks 🔍🙊
Founder-market-aspirations fit ⛷💰💭
What made Box's 2006 pivot exciting 📦 🤩
The rocks-pebbles-sand quicksand 💩🧐
re: the "10x dev" — a CEO's PoV 🦄 ⁉️
Niching around > Niching down 🍱 👀
"Deleting a 1/3rd of our product..." 🤯 👀
"How our free plan stays free" 🤫🎲🔐
Being "enterprise-ready" can wait 🏢 💤
Traps of Superhuman Onboarding 🪤⤵
Taking on Google and Microsoft 👑👀
Crossing the predictability chasm 🧗♀️
How FreshBooks started over (12 yrs in)