The SaaS Baton
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A case for boring (AI) products 🛠️
(Still) solving real problems, a belief that likely kills most startups, and sizing up a B2B opportunity the 3rd time around.
Intercom’s "top to bottom" AI bet 🏊♀️
Making sense of a potentially category-upending trend, segmenting churn based on a product’s vision, and countering the harshness of the fundraising…
Board members as BDRs 🤝
A source of substantial enterprise introductions, the gut-feel-to-data-driven path, and relating an emerging market's unique SaaS story.
Revisiting A/B tests in SaaS 💯
The data blindspots that colour A/B testing for SaaS products, a week of divergent yet focused building, and cracking win-win goals with partners.
Unscalable *and* effective ⛰
Why a late-stage founder manually emails every new customer, not outsourcing the finance function for too long, and core open source models.
Your "super-custom TAM" 🪡 🌊 🔮
A reminder on the fast-long-slow ramps of SaaS growth, what makes founders better hiring managers, and shaping a long-run product (platform!).
Surviving SVB 😰😕😅
An anxious-moment-by-anxious-moment account of the SVB chaos, being aware of what PLG can’t tell startups, and making recruiting less ambiguous.
"No PM, no problem"
A root-and-branch reassessment of product ownership, hiring for agility, and pre-PMF gut checks.
Naive metrics 📈 😶 ☁️
The maze of reasonable metrics, getting the timing right with your next release, and being more intentional about an early and common startup killer.
The "Full Build" startup 🏢🏢🏢
Competing with email clients and spreadsheets, field notes on bringing in first operators, and cake ‘even over’ ice cream.
SaaS Founders at Work '22 Edition
42 inspiring heuristics and hunches from 194 years of building...
Jason Cohen's fulfilment framework 🤸♀️💰💛
A Venn diagram for pursuing meaningful (and sustainable) work, “debugging” goals, and responding to the looming hard times with balance.
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